Research on the paths of digital transformation of oil and gas companies in the context of the development of artificial intelligence

The subject of the study is the managerial, organizational, economic, and strategic aspects of the digital transformation of oil and gas companies in the context of the development and implementation of artificial intelligence technologies. The focus is on the processes of forming and implementing key pathways of digital transformation, including technological solutions, organizational and managerial changes, business process transformation, and the integration of digital initiatives into the strategic management system. The research aims to analyze the mechanisms of utilizing artificial intelligence technologies to support managerial decisions, as well as to identify the relationships between the level of digital maturity of companies, the quality of management, and the sustainability of their development. Special attention is given to the systematic nature of digital transformation and to the conditions under which the implementation of intelligent technologies ensures a sustainable economic and managerial effect in the oil and gas industry. The methodological framework of the research consists of systemic and structural-logical approaches, methods of analysis and synthesis, as well as comparative analysis of practices in digitization and implementation of artificial intelligence technologies in oil and gas companies. The scientific novelty of the research lies in the development and justification of a comprehensive approach to analyze the digital transformation of oil and gas companies under the conditions of developing artificial intelligence technologies. Unlike existing studies, which predominantly emphasize the technological aspects of implementing digital solutions, this work considers digital transformation as a multi-level managerial process. A systematization of the pathways of digital transformation is proposed, including technological, organizational-managerial, business process, and strategic levels, as well as revealing their interconnections and complementary nature. Special attention is given to the role of artificial intelligence as a tool for supporting managerial decisions and as a factor in transforming strategic management mechanisms. The research concludes that the effectiveness of digital transformation in oil and gas companies is determined not by the scale of the implementation of individual digital technologies but by the degree of their integration into the management system and strategic development. It has been established that the application of artificial intelligence technologies requires simultaneous changes in organizational structure, managerial processes, and business models. It has been proven that only the comprehensive and coordinated implementation of all pathways of digital transformation allows for increased manageability, adaptability, and sustainability of oil and gas companies in conditions of high technological and market uncertainty.