Visual culture plays a significant role in shaping identity among South African youth, reflecting broader societal changes and cultural shifts. Qualitative research methods will be employed to analyse interviews and case studies of youth influencers and emerging artists. The analysis reveals a strong trend towards incorporating traditional patterns with contemporary aesthetics, reflecting a unique fusion within the broader African visual landscape. Visual culture among South African youth is characterized by a dynamic interplay between tradition and modernity, fostering a distinct sense of cultural identity. Further research should focus on longitudinal studies to track changes over time and the impact of global influences on local visual cultures. South Africa, Youth Culture, Visual Identities, Cultural Identity Formation
Ngweni et al. (2014) studied this question.