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March 19, 2026Journal of Consumer Affairs0 citations

Consumer Awareness in the Digital Age

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DRDevesh Raval

Key Points

  • This work aims to analyze how digital platforms may hinder consumer understanding and informed decision-making.
  • Examined recent federal enforcement actions related to digital consumer practices.
  • Analyzed areas of consumer misunderstanding including design patterns and content identification.
  • Reviewed legal tools for enforcing transparency and fair practices in digital platforms.
  • Identified manipulative design patterns that confuse consumers.
  • Highlighted the challenges in recognizing organic versus paid content.
  • Showed the lack of pricing transparency can mislead consumers.

Abstract

ABSTRACT Consumers increasingly rely on digital platforms in their daily lives, raising concerns about whether firms present information in ways that enable informed consumer choices. Drawing on recent federal enforcement actions, this article examines three areas where consumer understanding may break down: manipulative design patterns, the ability to identify organic content, and pricing transparency. It also reviews the legal tools available to enforcers and highlights the increasing importance of internal platform data in identifying potential violations.

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Devesh Raval (2026) studied this question.

synapsesocial.com/papers/69bb9313496e729e62980df2https://doi.org/10.1111/joca.70042
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