Rapid industrialization and population growth have caused serious environmental problems such as pollution, global warming, and depletion of natural resources. To address these issues, sustainable development has become important, promoting eco-friendly and green products. Green products are made from natural, recyclable, or biodegradable materials and help reduce environmental damage. Consumer perception plays a key role in their success. While many people view green products as safe and environmentally beneficial, some consider them expensive or less available. Factors like price, quality, brand image, and environmental awareness influence consumers buying decisions. In addition, increasing education and awareness about environmental protection motivates people to prefer sustainable products. Therefore, understanding consumer perception is essential for promoting green products and achieving long-term environmental sustainability.
POONGODI.R et al. (2026) studied this question.