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March 22, 2026Acta Odontologica Scandinavica0 citationsOpen Access

Attracting dentists to the Swedish public dental services through the organisations’ websites

CFCecilia Franzén

Key Points

  • The aim is to explore how public dental service websites attract dentists and the perception of their content.
  • Analysis of public dental service websites for employer branding and working conditions.
  • Qualitative assessment of dentist perceptions regarding website content.
  • Comparative review of website effectiveness in recruitment.
  • Websites highlight favorable working conditions as an employer draw.
  • There is a gap between perceived content on websites and actual workplace realities.
  • Further research is needed to assess the true effectiveness of these websites.

Abstract

The PDS organisations emphasised favourable working conditions in their presentations of themselves as employers on their websites. Further research is needed on how effective the organisations' websites are in attracting dentists and how dentists perceive the content on the websites in relation to actual workplace realities.

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Cite This Study

Cecilia Franzén (2026) studied this question.

synapsesocial.com/papers/69bf8692f665edcd009e8ec2https://doi.org/10.2340/aos.v85.45661
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