Attracting dentists to the Swedish public dental services through the organisations’ websites

Key Points

• The aim is to explore how public dental service websites attract dentists and the perception of their content.
• Analysis of public dental service websites for employer branding and working conditions.
• Qualitative assessment of dentist perceptions regarding website content.
• Comparative review of website effectiveness in recruitment.
• Websites highlight favorable working conditions as an employer draw.
• There is a gap between perceived content on websites and actual workplace realities.
• Further research is needed to assess the true effectiveness of these websites.