This study explores the buying attitudes of consumers toward kitchenware products, focusing on factors influencing brand preference, purchasing behavior, and overall satisfaction. A sample of 240 respondents was surveyed using a structured questionnaire covering demographic variables, purchasing frequency, brand preference, and key decision drivers. The findings reveal that the majority of consumers are young (18–30 years), urban, female, and primarily undergraduates from middle- and lower-income groups. Brands such as Butterfly and Preethi emerged as the most preferred due to their perceived high quality and durability. Regression analysis demonstrated that price and durability significantly influence overall satisfaction, while quality, availability, and after-sales service showed weaker statistical impact. ANOVA results confirmed that age and income have no significant influence on satisfaction levels, indicating a uniform attitude across demographic groups. The study concludes that consumer satisfaction is driven more by core product attributes especially affordability and longevity—than by demographic differences or promotional strategies. These insights provide valuable direction for marketers and manufacturers in enhancing product development and targeted marketing within the kitchenware sector.
Devi et al. (2026) studied this question.