Our Japanese industry-university project group at Aoyama Gakuin University studied new educational programs for “Business Producer Course in a future-oriented business strategy design" for several years. To develop such new human resources, the research members have been engaged in designing new educational methods for group work exercises that combine both “Project-Based Learning" and “Active Learning". The purpose of this research paper is to demonstrate the effectiveness of leveraging generative AI in group work exercises related to "Project 2: SDGs/CE Product and Service Planning," conducted as part of the "Business Producer Course" offered during the second semester of 2024 at the School of Business, Aoyama Gakuin University. The learning outcomes achieved through the use of generative AI tools by learners are analyzed in relation to the three steps that constitute "Project 2".
Tamaki et al. (2025) studied this question.