ABSTRACT This editorial announces the transition of the Journal of Philanthropy and Marketing to the Journal of Philanthropy , marking a strategic repositioning as an interdisciplinary social science journal. The name change reflects the journal's evolution beyond its marketing roots to encompass the full breadth of philanthropy research across sociology, psychology, ethics, organisational behaviour, communication studies, and digital anthropology. The editorial outlines the journal's strategic priorities: expanding special issues mostly via our Dialogues Series, deepening collaborations with civil society and other philanthropy associations, and leading debates on what matters to our readership most: donor behaviour, digital fundraising and grant‐making. It also clarifies the temporary dual listing in Web of Science and Journal Citation Reports resulting from the name change, and affirms the journal's commitment to being an interdisciplinary, inclusive, practice‐driven and impactful intellectual home where rigorous research meets applied insight.
Rita Kottász (2026) studied this question.