Women, health and alcohol at midlife: performing postfeminist healthism to manage well-being

Key Points

• The research examines how industry concepts of responsible drinking affect women's health and alcohol consumption.
• Analyzed industry and policy perspectives on drinking and health.
• Conducted a gendered review of environmental factors influencing women's alcohol consumption.
• Identified activities that normalize drinking behaviors among women.
• Highlighted the social embeddedness of drinking as a barrier to reduced consumption.
• Emphasized the necessity for policy changes to support healthier environments for women.
• Proposed a multi-faceted approach to address the normalization of alcohol consumption.