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April 7, 2026Sustainability0 citationsOpen Access

Deep-Learning-Driven Spatiotemporal Modeling of Domestic Tourism Dynamics in Thailand

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TSTheera SathuphanWCWitcha ChimphleeSCSiriporn Chimphlee

Key Points

  • The aim is to model and forecast domestic tourism dynamics in Thailand using deep learning techniques.
  • Analyzed data from 77 provinces, including key metrics like visitor numbers and hotel occupancy.
  • Developed recurrent neural networks to capture seasonality, trends, and recovery paths.
  • Utilized LSTM and GRU models to forecast tourism demand and net profit.
  • Assessed model performance using a time-preserving evaluation technique against baselines.
  • Identified a structural break with over 95% decrease in early 2020.
  • Found unequal recovery patterns across regions.
  • Deep learning models performed 22-28% better in RMSE and 14-16% better in MAPE compared to traditional methods.

Abstract

Numerous metrics, such as visitor numbers, tourism net profit, and hotel occupancy rates, are included in the dataset presented in this study, which covers 77 provinces. A baseline-based concept of shock recovery is introduced to measure impact and recovery paths in different regions. Recurrent neural networks incorporate engineered elements that capture seasonality, trend dynamics, shock strength, volatility, and recovery timing. Importantly, latent spatial heterogeneity and cross-regional dependencies are learned within a single architecture by integrating province-level spatiotemporal embeddings. To jointly forecast tourism demand and net profit, Long Short-Term Memory (LSTM) and Gated Recurrent Unit (GRU) models are created. Using a time-preserving evaluation technique, model performance is assessed against statistical time-series baselines and XGBoost. In early 2020, the results show a structural break that exceeded the 95% decline, along with significantly unequal recovery patterns. The suggested deep learning models surpass baselines by roughly 22–28% in RMSE and 14–16% in MAPE, exhibiting superior ability in capturing spatial heterogeneity and nonlinear recovery dynamics.

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Cite This Study

Sathuphan et al. (2026) studied this question.

synapsesocial.com/papers/69d49f44b33cc4c35a227b26https://doi.org/10.3390/su18073509
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