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January 20, 2014Health Psychology Review696 citations

The theory of planned behaviour is alive and well, and not ready to retire: a commentary on Sniehotta, Presseau, and Araújo-Soares

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IAIcek Ajzen

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Abstract

In their call to lay the theory of planned behaviour (TPB) to rest, Sniehotta, Presseau, and Araujo-Soares (2014) contend that the theory has been thoroughly discredited, at least as a guide to pre...

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Icek Ajzen (2014) studied this question.

synapsesocial.com/papers/69d6c26d39aaaf0da5ab34cehttps://doi.org/10.1080/17437199.2014.883474
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