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June 1, 1982Journal of Consumer Research2,012 citations

Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis

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JHJoel HuberJPJohn W. PayneCPChristopher P. Puto

Key Points

  • This research investigates how adding certain alternatives affects consumer decision-making processes and how it violates established theories.
  • Analyzed the impact of asymmetrically dominated alternatives on choice behavior.
  • Examined consumer preferences in controlled scenarios to assess similarity and regularity violations.
  • Identified significant deviations from regularity in consumer choices when faced with dominated alternatives.
  • Demonstrated that the presence of similar but dominated options altered decision preferences in predictable ways.

Abstract

Journal Article Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis Get access Joel Huber, Joel Huber Search for other works by this author on: Oxford Academic PubMed Google Scholar John W. Payne, John W. Payne Search for other works by this author on: Oxford Academic PubMed Google Scholar Christopher Puto Christopher Puto Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 9, Issue 1, June 1982, Pages 90–98, https://doi.org/10.1086/208899 Published: 01 June 1982 Article history Received: 01 July 1981 Revision received: 01 December 1981 Published: 01 June 1982

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Cite This Study

Huber et al. (1982) studied this question.

synapsesocial.com/papers/69d7399d3f2a6ac123b8aa70https://doi.org/10.1086/208899
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