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April 10, 2026ISPRS International Journal of Geo-Information0 citationsOpen Access

Public Perception of Intangible Cultural Heritage in China Through Social Media Analysis

Study on the Public Perception Characteristics of Intangible Cultural Heritage in China from the Perspective of Social Media

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Authors

XTXing TuYXYu Xia

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Overview

Explores public sentiment and engagement toward intangible cultural heritage in China, highlighting implications for culture preservation.

Key Points

  • The research aims to analyze public awareness, participation, and emotional attitudes toward intangible cultural heritage in China.
  • Utilized big data from Weibo, a major Chinese social media platform.
  • Improved the TF-IDF algorithm for text processing.
  • Integrated LDA topic analysis for semantic feature exploration.
  • Developed a sentiment analysis model to assess public emotional attitudes.
  • Public perception of intangible cultural heritage is multi-dimensional, focusing on crafts and traditional medicine.
  • Public sentiment towards intangible cultural heritage is mostly positive, with high regional scores.
  • Regional differences in sentiment are influenced by the number of ICH projects, inheritors, and regional GDP.
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Cite This Study

Tu et al. (2026) studied this question.

synapsesocial.com/papers/69d896566c1944d70ce07bc0https://doi.org/10.3390/ijgi15040159
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