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October 1, 1999Cognition & Emotion476 citations

The Role of Culture and Gender in the Relationship between Positive and Negative Affect

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RBRichard P. BagozziNWNancy WongYYYoujae Yi

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Abstract

Abstract An integrative explanation proposes that culture and gender interact to produce fundamentally different patterns of association between positive and negative emotions. People in independent-based cultures (e.g. the United States) experience emotions in oppositional (i.e. bipolar) ways, whereas people in interdependent-based cultures (e.g. China) experience emotions in dialectic ways. These patterns are stronger for women than men in both cultures. In support of the theory, Study 1 showed that positive and negative emotions are strongly correlated inversely for American women and weakly correlated inversely for American men, but strongly correlated positively for Chinese women and weakly correlated positively for Chinese men. In Study 2, findings for Koreans, although mixed, were closer to the results for Chinese.

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Cite This Study

Bagozzi et al. (1999) studied this question.

synapsesocial.com/papers/69d8f3cd1ab91f1400bedc66https://doi.org/10.1080/026999399379023
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