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June 1, 1990Academy of Management Journal5,218 citations

What's in a Name? Reputation Building and Corporate Strategy.

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CFCharles J. FombrunMSMark Shanley

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Abstract

Firms compete for reputational status in institutional fields. Managers attempt to influence other stakeholders' assessments by signaling firms' salient advantages. Stakeholders gauge firms' relati...

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Cite This Study

Fombrun et al. (1990) studied this question.

synapsesocial.com/papers/69d904bd0e1b46d093ae2afehttps://doi.org/10.2307/256324
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Reputations in games and markets1985 · 386 citations
  2. 2Modelling the Role of History in Industrial Organization and Competition1985 · 53 citations
  3. 3Rating America's Corporate Conscience: A Provocative Guide To The Companies Behind The Products You Buy Every Day1986 · 33 citations
  4. 4Corporate Profits and Cooptation.1984 · 366 citations
  5. 5The Foundation Directory1960 · 40 citations