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March 1, 1982Journal of Consumer Research783 citations

Information Load and Consumer Decision Making

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NMNaresh K. Malhotra

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Abstract

Journal Article Information Load and Consumer Decision Making Get access Naresh K. Malhotra Naresh K. Malhotra Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 8, Issue 4, March 1982, Pages 419–430, https://doi.org/10.1086/208882 Published: 01 March 1982 Article history Received: 01 April 1980 Revision received: 01 June 1981 Published: 01 March 1982

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Naresh K. Malhotra (1982) studied this question.

synapsesocial.com/papers/69d97ba394760e72e6a3cb00https://doi.org/10.1086/208882
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Also Consider

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