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April 12, 2026Chinese Semiotic Studies0 citationsOpen Access

A semiotic inquiry on the other, othering, and otherization processes

HYHilal YurtsevenMKMurat Kalelioğlu

Key Points

  • The study aims to investigate how cinema reflects and influences perceptions of otherness within capitalist frameworks.
  • Conduct semiotic analysis using Greimas’s methodology.
  • Examine the film Dairy Philosopher for its portrayal of character contrasts.
  • Explore the relationship between otherness and personal identity.
  • Demonstrated how cinema serves as a communication system that shapes perceptions of otherness.
  • Illustrated the struggle against otherness in the context of capitalism through character analysis.
  • Showcased the possibility of reconnecting with one's true self despite societal constraints.

Abstract

Abstract There are many communication or language systems around us to convey messages or produce meaning. Every day, on our way to work, school, or some other destination, we encounter various elements such as billboards, public transportation station designs, traffic lights, and signs. Each of these elements, which are subsystems of a larger system, are signs that inform us about a new product or announcements in any field, tell us when to cross the street, and indicate changes in the neighborhood and the direction we should take. From the perspective of semiotics, which studies the processes of signification, cinema is also a kind of a communication system or an art language that features its own signs. Just as everyday signs have a place in our perception and the world of meaning, cinema also reflects differences by presenting contrasts with its own signs and can influence the interpretation of the other . In the film Dairy Philosopher (Mandıra Filozofu), which is examined within the scope of this study, the opposite characters of Mustafa Ali and Cavit constitute an important example in the context of otherness . Accordingly, with the help of a semiotic analysis based on Greimas’s semiotic analysis method, the aim and the importance of the study is to demonstrate the other within the confines of capitalism and its impositions and to showcase how an othered person can reconnect with his own essence, overcome otherness, and reach his true self, as illustrated within the context of the movie Dairy Philosopher .

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Cite This Study

Yurtseven et al. (2026) studied this question.

synapsesocial.com/papers/69db37404fe01fead37c547ahttps://doi.org/10.1515/css-2025-0022
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