The retail sector is experiencing rapid transformation due to advancements in automation technologies such as automated billing systems, digital payment platforms, artificial intelligence-based customer support, and smart inventory management. While urban retail stores have increasingly adopted these technologies, rural retail markets are gradually adapting to automation with varying levels of success. This study aims to compare rural and urban retail stores in terms of adoption, effectiveness, and challenges associated with customer service automation. The research adopts a quantitative approach using a structured questionnaire distributed among retail store owners and managers. The findings are expected to reveal differences in technological adoption, customer acceptance, and operational efficiency between rural and urban retail environments. The study also highlights key barriers to automation implementation and provides insights for improving customer service automation in the retail industry.
Pashupatimath et al. (2026) studied this question.