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April 12, 2026JOURNAL OF ADVANCE AND FUTURE RESEARCHOpen Access

A Study of factors that influence Consumer Behavior of Gold Saving via Online Platforms in Coimbatore City

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Authors

DJDr.Priyanka JayarajMJMs B Jayalakshmi

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Overview

Descriptive research analyzes factors affecting gold savings behavior in Coimbatore, suggesting improvements for financial engagement.

Key Points

  • The study aims to analyze how various factors influence consumer behavior in gold saving via online platforms.
  • Descriptive research design used
  • Focus on variables like trust, convenience, and risk perception
  • Data interpreted to understand consumer preferences and attitudes
  • Ease of use significantly impacts consumer decisions
  • Security concerns are a major factor in online gold saving
  • Brand reputation plays a crucial role in consumers' choices

Cite This Study

Jayaraj et al. (2026) studied this question.

synapsesocial.com/papers/69db383b4fe01fead37c66f8https://doi.org/10.56975/jaafr.v4i4.506224
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