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Brazilian voters delivered a sweeping victory to presidential candidate Jair Bolsonaro, putting the far-right populist at the helm of the world's fourth-largest democracy. After a raucous campaign in which the former army captain demonized his political opponents and promised to save the country from total ruin, Bolsonaro handed a stinging defeat to the left-leaning Workers' Party (PT), which had governed Brazil from 2003 to 2016. Social media, along with networks of Pentecostal churches, helped to disseminate Bolsonaro's incendiary messages and organize his broad multiclass following.
Hunter et al. (2019) studied this question.