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Journal Article An Attribution Explanation of the Disproportionate Influence of Unfavorable Information Get access Richard W. Mizerski Richard W. Mizerski Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 9, Issue 3, December 1982, Pages 301–310, https://doi.org/10.1086/208925 Published: 01 December 1982 Article history Received: 01 April 1979 Revision received: 01 July 1982 Published: 01 December 1982
Richard W. Mizerski (1982) studied this question.