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Journal Article Brand Choice Behavior as a Function of Information Load: Replication and Extension Get access Jacob Jacoby, Jacob Jacoby Search for other works by this author on: Oxford Academic PubMed Google Scholar Donald E. Speller, Donald E. Speller Search for other works by this author on: Oxford Academic PubMed Google Scholar Carol Kohn Berning Carol Kohn Berning Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 1, June 1974, Pages 33–42, https://doi.org/10.1086/208579 Published: 01 June 1974
Jacoby et al. (1974) studied this question.
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