Key points are not available for this paper at this time.
Niemiec, R. M., N. M. Ardoin, C. B. Wharton, and G. P. Asner. 2016. Motivating residents to combat invasive species on private lands: social norms and community reciprocity. Ecology and Society 21(2):30.http://dx.doi.org/10.5751/ES-08362-210230
Niemiec et al. (2016) studied this question.