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The article addresses the politics of agenda‐setting in the European Union (EU) policy process by utilizing the case of media ownership regulation. The author argues that the selection of a ‘frame’ (as defined in Schön and Rein, 1994) for media ownership regulation has been the object of conflict between and within EU institutions, most crucially within the Commission. Conflict, however, has been a resource in the policy process as it has brought in different legitimate interests and perspectives. The article has theoretical implications for the study of agenda‐setting, organizational behaviour in the EU, and the analysis of the EU policy process.
Alison Harcourt (1998) studied this question.