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April 16, 20260 citationsOpen Access

Research on Customer-Project Management and the Knowledge Necessary to Ensure a Project's Success

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RMRoopa Yashoda MNDPDr. Rajrani Pandey

Key Points

  • The aim is to explore how integrating knowledge management techniques into project management can enhance project success rates.
  • Utilized exploratory factor analysis (EFA) to assess the constructs
  • Evaluated components of knowledge management, customer relationship management, and project management
  • Applied SPSS software version 20.0 for statistical analysis
  • Identified necessary components for all six constructs related to project management and knowledge management
  • Demonstrated the potential for knowledge management to improve project success rates in SMEs

Abstract

In order to investigate how businesses might enhance their project success rates by incorporating knowledge management techniques and practices into a standard project lifecycle. A relatively new field and method in business, knowledge management is quickly gaining traction. Organizational sustainability and competitiveness may be enhanced by the use of this paper's proposed integrated approach, which merges knowledge management with project management. A small or medium-sized enterprise (SME) is a business with a relatively small number of employees serving its customers. They produce goods and services and manage their businesses in an innovative way, which allows them to compete with big companies. Subjects covered in the primary research include KM, CRM, CKM, PM, PKM, and PS. The current instance is evaluated using EFA to see if all six constructs (KM, CRM, CKM, PM, PKM, and PS) have the necessary components. To conduct the EFA, SPSS software version 20.0 was utilized.

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Cite This Study

MN et al. (2025) studied this question.

synapsesocial.com/papers/69e07dc72f7e8953b7cbeb18https://doi.org/10.5281/zenodo.18435593
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