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April 19, 20260 citationsOpen Access

Green Entrepreneurship and Sustainable Business Models for India 2047: A Systematic Literature Review

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SMS Mariadoss

Key Points

  • The aim is to understand how green entrepreneurship can facilitate sustainable business models in India as it aims for Viksit Bharat 2047.
  • Conducted a systematic literature review
  • Examined peer-reviewed articles and policy reports
  • Developed an integrated framework linking opportunity sources, business model archetypes, and institutional conditions.
  • Green ventures scale fastest when they provide customer value and measurable environmental outcomes.
  • Effective business models align with ecosystem factors like policy and finance.
  • Identified crucial opportunity sources and constraints for sustainable entrepreneurship in India.

Abstract

India’s “Viksit Bharat 2047” ambition demands rapid scaling of climate-resilient industries, circular production systems, and inclusive green jobs. Green entrepreneurship—venture creation that deliberately addresses environmental problems while building viable markets—has emerged as a key mechanism to accelerate this transition. This systematic literature review synthesizes scholarship on (i) green and sustainable entrepreneurship, (ii) sustainable and circular business model innovation, and (iii) ecosystem and policy enablers relevant to India’s pathway to 2047. Using a protocol-driven search of peer-reviewed articles and high-quality policy reports, we develop an integrated framework linking opportunity sources (market failures, resource constraints), business model archetypes (sustainable and circular patterns), financing and scaling mechanisms, and India-specific institutional conditions. Findings indicate that green ventures scale fastest when business models simultaneously deliver (a) compelling customer value, (b) measurable environmental outcomes, and (c) ecosystem alignment across policy, finance, supply chains, and demand creation. The review concludes with a future research agenda and practical implications for entrepreneurs, investors, and policymakers targeting India 2047.

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Cite This Study

S Mariadoss (2026) studied this question.

synapsesocial.com/papers/69e473bd010ef96374d8f764https://doi.org/10.5281/zenodo.18516390
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