This study examines consumer perception towards organic food products in the context of increasing awareness about health, nutrition, and environmental sustainability. It explores how factors such as perceived health benefits, environmental impact, quality, price, availability, and trust in certification influence consumer attitudes and purchasing behaviour. Despite the growing popularity of organic food, challenges like high cost, limited accessibility, and lack of awareness continue to hinder its widespread adoption. The study aims to identify key determinants affecting consumer decisions and provide insights to promote the acceptance and market growth of organic food products.
Indra et al. (2026) studied this question.