This research aims to analyze the portrayal of topical corticosteroid withdrawal and steroid phobia on short-form video platforms.
Conducted a mixed-methods content analysis on TikTok and YouTube Shorts.
Collected and analyzed narratives related to topical corticosteroid withdrawal and steroid phobia.
Examined emotional intensity and distrust in the content.
Identified a prevalence of emotionally intense narratives regarding TSW.
Highlighted widespread distrust-oriented messaging about steroid use.
Emphasized the need for strategies to address misinformation in these platforms.
Abstract
Short-form platforms amplify emotionally intense and distrust-oriented narratives about TSW. Future research should focus on effective strategies to address misinformation and rebuild trust.