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April 23, 2026Societies1 citationsOpen Access

Meta-Identity and Algorithmic Mediation on Digital Platforms: A Comparative Analysis of AI–Human Content Categorization

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AFA C P FerreiraATAna Carolina TrevisanCBCarla Maria Baptista

Key Points

  • The research aims to investigate how algorithmic systems and human agents categorize digital content and their impact on visibility and interpretation.
  • Mixed-methods design combining analytical simulation with qualitative analysis
  • Analysis of 150 audiovisual works produced in workshops
  • Comparative statistical procedures and thematic coding for inter-agent analysis
  • Found systematic divergence between human and algorithmic classifications
  • Human agents maintain contextual understanding, while AI systems favor broad categories
  • AI reorganization leads to opaque classification patterns affecting future algorithmic decisions

Abstract

This article examines how algorithmic classification systems participate in the production of meta-identities, understood as operational classificatory constructs that mediate the visibility, circulation, and interpretation of digital content and its authors. The study employs a mixed-methods design combining controlled analytical simulation with qualitative interpretive analysis, systematic thematic coding, and comparative statistical procedures. Empirical data are derived from the analysis of 150 audiovisual works produced in formative workshops and interpreted by four types of agents: authors, peers, specialized human analysts, and two Large Language Model-based AI systems (ChatGPT and Gemini). Interpretations were analyzed across micro, meso, and macro levels, using a consolidated system of thematic categories with hierarchical weighting and normalization procedures to ensure inter-agent comparability. The results demonstrate a systematic and structural divergence between human and algorithmic classifications. While human agents preserve semantic plurality and contextual anchoring, AI systems tend to reorganize thematic hierarchies through semantic aggregation and stabilization, thereby privileging broad, reusable categories. This process produces recurring, opaque classificatory patterns that serve as infrastructural references for subsequent algorithmic decisions. The article contributes methodologically by offering a replicable framework for comparing human and algorithmic regimes of meaning production in digital environments.

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Cite This Study

Ferreira et al. (2026) studied this question.

synapsesocial.com/papers/69e9b80e85696592c86eb8d7https://doi.org/10.3390/soc16040132
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