Exploration and Reflection on the High-Quality Development of China’s Ice-Snow Tourism in the Post-Olympic Era

Key Points

• The aim is to assess the current state of ice-snow tourism development in China post-Olympics and identify effective strategies for improvement.
• Systematic review of the current status of ice-snow tourism in China post-Olympics.
• Analysis of five distinct regions: Northeast, Winter Olympic core, Northwest growth areas, Southern sectors, and indoor innovation zones.
• Assessment of challenges and development models in post-Olympic ice-snow tourism.
• Identified challenges faced in the transition from seasonal to year-round ice-snow tourism.
• Outlined differentiated development modes in various regions.
• Proposed specific pathways and strategies for enhancing high-quality development in targeted areas.