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September 16, 2020Learned Publishing60 citations

Consumer community cognition, brand loyalty, and behaviour intentions within online publishing communities: An empirical study of Epubit in China

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ZZZhiqiang ZhangZLZheng Bao Lei

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Zhang et al. (2020) studied this question.

synapsesocial.com/papers/69eb1fee2c1a8def6d435703https://doi.org/10.1002/leap.1327
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