Abstract Coinciding with the momentous FIFA World Cup 2022, over 200 signature Haute Couture and pret-à-porter creations were displayed at the M7 design and innovation hub in Doha to pay homage to Valentino Garavani and celebrate the heritage of the Italian luxury fashion house Valentino, in its largest exhibition to date. Informed by a text linguistics perspective and a functional approach to translation, this case study takes a close look the translation of wall texts into Arabic at the exhibition Forever Valentino (October 2022–March 2023). The analysis addresses cross-cultural communication challenges, focusing specifically on the rhetorically motivated arrangement of linguistic elements in exhibition texts, and their semiotic interaction within the multimodal art gallery space. The paper highlights the importance of considering the semiosis of the exhibition space in the translation of wall texts, where language and art meet, and the content of the message becomes inseparable from its form.
Julieta Alós (2026) studied this question.