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April 27, 2026Economica0 citationsOpen Access

IQ , personality and the payday effect in horse race betting

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TKTuomo KainulainenDFDavid ForrestNSNiko Suhonen

Key Points

  • This research aims to understand how financial changes and individual traits, like IQ and personality, influence betting behavior around paydays.
  • Analyzed daily online horse race betting data over one year from Finland.
  • Linked data with IQ and personality test scores from conscription records.
  • Included socioeconomic and demographic variables for a comprehensive analysis.
  • Betting activity increased significantly around paydays and tax refund days.
  • Stronger effects observed in individuals with lower income, lower IQ, and lower conscientiousness.
  • Mixed results on extraversion's effect, suggesting varying influences on betting.

Abstract

We investigate increases in betting activity, on both the extensive and intensive margins, in response to predictable changes in financial resources. We examine the extent to which income, cognitive ability, and the personality traits conscientiousness and extraversion predict these choices. Specifically, we analyse how these factors moderate horse race betting behaviour around a monthly payday and the annual tax refund day in Finland. Our daily data comprised all online horse bets placed by individual bettors in Finland over one year, combined with IQ and personality test scores from conscription data, and with administrative data on socioeconomic and demographic variables. Both paydays and tax refund day induced increases in betting on both the extensive and intensive margins. Effects were stronger for individuals with lower income, lower IQ, and a lower degree of conscientiousness, with mixed results on the role of extraversion. In the case of betting, liquidity constraints and limited ability in managing finances therefore play a role in whether and how individuals smooth activity over time.

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Cite This Study

Kainulainen et al. (2026) studied this question.

synapsesocial.com/papers/69eefde9fede9185760d4bf8https://doi.org/10.1111/ecca.70050
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