ABSTRACT: Human-centered, emotionally aware artificial intelligence (AI) in personalisation summarises the design and deployment of AI systems that prioritise human emotional states and ethical principles and transform personalization by interpreting and responding to human emotional cues in real time for empathetic, adaptive interactions. This study was conducted by reviewing AI applications that leverage emotion recognition and adaptive response mechanisms to deliver personalized experiences, enhancing engagement, satisfaction, and trust. Additionally, we discuss how conversational AI has the potential to create emotion-aware frameworks to improve user interface personalization while addressing challenges of privacy, fairness, and transparency. Future research directions aim to refine these systems to enrich deeper emotional connections and support inclusive, secure, and trustworthy personalization of AI systems. The future of human-centered, emotion-aware AI in consumer personalization is not about replacing human connection; perhaps it can be used genuinely for human benefit, enhancing human well-being, and promoting more meaningful connections with the digital world. Keywords: Personalization, Human-centric AI, Emotional-aware AI, Trust.
JAGADEESWARAN et al. (2026) studied this question.
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