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May 3, 20260 citationsOpen Access

A Study On Banking Facilities And Customer Satisfaction In Rural Areas In And Around Kurundwad City

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SCShekhar ChavanRBRevati Rajendra Bhabire

Key Points

  • The aim is to assess the availability of banking facilities and customer satisfaction levels in rural Kurundwad areas.
  • Primary data collected from rural customers using structured questionnaires.
  • Secondary data gathered from reports, journals, and official banking sources.
  • Analysis of customer satisfaction factors such as service quality and transaction speed.
  • Customer satisfaction is influenced by service quality and staff behavior.
  • Accessibility and technology adoption remain major challenges for rural customers.
  • Awareness of available banking services impacts customer satisfaction levels.

Abstract

This study examines the availability and effectiveness of banking facilities and the level of customer satisfaction in rural areas around Kurundwad city. With the expansion of financial inclusion initiatives, banking services have increasingly reached rural populations; however, challenges related to accessibility, awareness, service quality, and technology adoption still persist. The research focuses on understanding the types of banking facilities available, such as savings accounts, loan services, ATM access, mobile banking, and government scheme benefits. Primary data has been collected from rural customers through\ questionnaires, while secondary data has been gathered from reports, journals, and official banking sources. The study analyzes customer satisfaction based on factors like service quality, staff behavior, convenience, transaction speed, and trust in banking institutions.

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Cite This Study

Chavan et al. (2026) studied this question.

synapsesocial.com/papers/69f6e5cf8071d4f1bdfc6783https://doi.org/10.5281/zenodo.19956020
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