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May 6, 2026Marketing Intelligence & Planning0 citations

Strategic partnerships and corporate sustainability: the importance of alliance management capabilities in the path to sustainable development

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SPSeyed Pedram PazhangMSMohammad Ali ShahhoseiniAHAta Harandi

Key Points

  • This study assesses how partnership characteristics impact corporate sustainability and the role of alliance management capability.
  • Surveyed 202 managers and employees at firms in the University of Tehran Science and Technology Park.
  • Employed partial least square structural equation modeling (PLS-SEM) for analysis.
  • All partnership characteristics positively affect corporate sustainability.
  • Alliance management capability paradoxically moderates the impact of partnerships, influencing outcomes differently.

Abstract

Purpose This study examines how inter-organizational partnership characteristics—specifically goal alignment, partnership duration, and stakeholder diversity—affect corporate sustainability, and investigates the moderating role of alliance management capability (AMC) in resource-constrained innovation ecosystems. Design/methodology/approach We surveyed 202 managers and employees at firms in the University of Tehran Science and Technology Park using partial least square structural equation modeling (PLS-SEM). Findings All three partnership characteristics—goal alignment, partnership duration, and stakeholder diversity—have significant positive effects on corporate sustainability. Notably, AMC exerts a paradoxical moderating role: it amplifies the positive impact of long-term partnerships but diminishes the effects of goal alignment and stakeholder diversity in high-AMC firms. Originality/value This study advances theory by demonstrating the paradoxical effects of AMC, showing that it can both enable and constrain sustainability outcomes depending on partnership characteristics, thereby extending the Resource-Based View and the Information Overload Hypothesis. Practically, the findings provide actionable guidance for managers to optimize partnership portfolios and strengthen sustainability strategies in innovation-driven and resource-constrained environments.

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Cite This Study

Pazhang et al. (2026) studied this question.

synapsesocial.com/papers/69fa989404f884e66b53259bhttps://doi.org/10.1108/mip-06-2025-0469
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