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May 7, 2026Marketing Science0 citations

Leveraging Generative Artificial Intelligence to Create Visual Content in Digital Advertising

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RDRemi DavietYNYohei Nishimura

Key Points

  • The aim is to improve the process of creating advertising visuals using generative AI.
  • Developed a generative AI framework
  • Utilized Bayesian active learning
  • Focused on brand-aligned advertising visuals
  • Improved efficiency in discovering effective designs for advertisements

Abstract

Creating high-performing, brand-aligned advertising visuals is challenging; we develop a generative AI framework using Bayesian active learning to efficiently discover effective designs.

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Cite This Study

Daviet et al. (2026) studied this question.

synapsesocial.com/papers/69fbe2f2164b5133a91a236ehttps://doi.org/10.1287/mksc.2024.1130
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