The study analyses Turkish and English tweets about climate change on the social media platform Twitter and comparatively examines individuals” perceptions, concerns, and emotional reactions to this issue. A total of 2,046 Turkish and 18,000 English tweets were collected; 1,104 Turkish and 6,449 English tweets were analyzed after the cleaning process. Artificial intelligence-based methods such as text mining, sentiment analysis, and topic modelling are used. Topic modelling with Latent Dirichlet Allocation (LDA) identified prominent themes in tweets in both languages. Sentiment analysis is performed using deep learning techniques to categories tweets into positive, negative, and neutral categories. The findings show that English tweets contain stronger emotional reactions, while Turkish tweets contain a higher proportion of neutral expressions. Additionally, it was observed that the perception of climate change can differ in local and global contexts. Based on a multidimensional analysis of social media data, the study provides valuable insights into the development of environmental communication strategies. The comparison of Turkish and English tweets contributes to understanding the effects of cultural contexts on climate change perception. The findings have important implications for policymakers and environmental awareness campaigns, as they highlight the need for tailored communication strategies that consider cultural differences in climate change perception.
Urhan et al. (2026) studied this question.