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Journal Article Liquidity Preference as Behavior Towards Risk Get access J. Tobin J. Tobin New Haven, Conn. U.S.A. Search for other works by this author on: Oxford Academic Google Scholar The Review of Economic Studies, Volume 25, Issue 2, February 1958, Pages 65–86, https://doi.org/10.2307/2296205 Published: 01 February 1958
James Tobin (1958) studied this question.