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January 1, 2000Journal of Consumer Psychology

Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes

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Authors

JAJennifer AakerABAnne M. BrumbaughSGSonya A. Grier

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Aaker et al. (2000) studied this question.

synapsesocial.com/papers/69fe407e5854fc4508553e43https://doi.org/10.1207/s15327663jcp0903_1
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