Systematic literature review explores engage vs. non-engage strategies, their impacts on internationalization performance, highlighting key mechanisms and model implications.
Key Points
This study aims to clarify the choices between engage and non-engage nonmarket strategies and their impacts on firms' internationalization processes.
Conducted a systematic literature review of articles from international business, management, and political journals.
Synthesized both empirical and conceptual findings to understand the conditions under which firms adopt engage or non-engage strategies.
Developed an interactive model to illustrate the relationship between nonmarket strategies and dynamic capabilities.
Identified key mechanisms by which engagement creates value or imposes costs on firms.
Proposed an interactive nonmarket strategy model to enhance internationalization performance.
Demonstrated that integrating market and nonmarket strategies leads to sustainable internationalization outcomes.