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Journal Article The Rationalizing Effects of Cognitive Load on Emotion-Based Trade-off Avoidance Get access Aimee Drolet, Aimee Drolet Search for other works by this author on: Oxford Academic PubMed Google Scholar Mary Frances Luce Mary Frances Luce Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 31, Issue 1, June 2004, Pages 63–77, https://doi.org/10.1086/383424 Published: 01 June 2004
Drolet et al. (2004) studied this question.