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January 1, 2004Journal of Health Communication780 citations

A Prospective and Retrospective Look at the Diffusion Model

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EREverett M. Rogers

Key Points

  • This work aims to explore the history, evolution, and future of the diffusion model in various fields.
  • Discussed the historical development of the diffusion model over the past 30 years.
  • Reviewed significant adaptations and changes in theoretical frameworks.
  • Speculated on future prospects based on current trends.
  • Identified key advancements in the diffusion model's application across disciplines.
  • Highlighted the importance of ongoing development for practical applications in decision-making.
  • Outlined potential future directions for research and application of the diffusion model.

Abstract

In this article we discuss how the diffusion model originally was created, some of the most important ways in which it has evolved over the past 30 years, and its future prospects.

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Cite This Study

Everett M. Rogers (2004) studied this question.

synapsesocial.com/papers/6a04249985f419498a2ccec2https://doi.org/10.1080/10810730490271449
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