PulseExploreJournal ClubDebatesTrendingResearchersJournals
Instagram
HomeExploreJournal ClubTrending
Synapse
⌘+K
Synapse
September 1, 1975Journal of Consumer Research286 citations

The Fishbein Extended Model and Consumer Behavior

View Full Paper
MRMichael J. RyanEBE. H. Bonfield

Key Points

Key points are not available for this paper at this time.

Abstract

The theoretical development and empirical research testing the Fishbein “extended” or “behavioral intentions” model are described and evaluated. Discussion of conceptual and methodological strengths and weaknesses leads to the proposal of a reconceptualized form of the model as a framework for future research.

Ask AI
Helpful
Bookmark
Share
View Full Paper

Cite This Study

Ryan et al. (1975) studied this question.

synapsesocial.com/papers/6a07dc9e4125062f2c4ac7dehttps://doi.org/10.1086/208623
Ask AI
Helpful
Bookmark
Share
View Full Paper