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November 1, 1993Psychological Science1,523 citations

When More Pain Is Preferred to Less: Adding a Better End

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DKDaniel KahnemanBFBarbara L. FredricksonCSCharles A. Schreiber

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Abstract

Subjects were exposed to two aversive experiences: in the short trial, they immersed one hand in water at 14 °C for 60 s; in the long trial, they immersed the other hand at 14 °C for 60 s, then kept the hand in the water 30 s longer as the temperature of the water was gradually raised to 15 °C, still painful but distinctly less so for most subjects. Subjects were later given a choice of which trial to repeat. A significant majority chose to repeat the long trial, apparently preferring more pain over less. The results add to other evidence suggesting that duration plays a small role in retrospective evaluations of aversive experiences; such evaluations are often dominated by the discomfort at the worst and at the final moments of episodes.

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Kahneman et al. (1993) studied this question.

synapsesocial.com/papers/6a08ffc9a2bc65e38873b5c4https://doi.org/10.1111/j.1467-9280.1993.tb00589.x
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