In the post-covid period, consumer behaviour in our country has shifted significantly towards herbal and natural products.It seems that people are showing their interest towards health awareness and growing trust in traditional healthcare systems of Ayurveda.Consumers are increasingly preferring eco-friendly and plant-based alternatives.It also well supported by digital awareness, rising income levels, and the expansion of e-commerce platforms.Government initiatives promoting AYUSH systems have further enhanced accessibility and awareness across the country.This study is based on secondary data collected from research journals, government reports, and market analyses (2020)(2021)(2022)(2023)(2024)(2025).It aims to analyze consumer awareness and adoption of herbal products and examine their role in promoting preventive healthcare and sustainable public health.The study finds that higher awareness among people leads to increased adoption of herbal products, contributing to improved health outcomes.However, challenges such as lack of standardization and limited scientific validation remains a cause to worry about.
Pushpanjali et al. (2026) studied this question.