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Synapse
May 17, 20260 citationsOpen Access

City Design & Branding: Contemporary Designers, Successful and Unsuccessful Case Studies

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XMXaydarova M.M.

Key Points

  • This article aims to analyze urban branding as a tool for enhancing city identity and attracting investment.
  • Analyzed successful and unsuccessful case studies of urban branding.
  • Employed an interdisciplinary approach to evaluate design's effectiveness in urban settings.
  • Identified key design strategies that contribute to successful urban branding outcomes.
  • Highlighted common pitfalls in failed urban branding efforts, suggesting ways to maintain authenticity.

Abstract

This article examines urban branding as a driver of identity and investment. By analyzing successful and failed cases, it explores the impact of design on city development. The author emphasizes an interdisciplinary approach to maintain urban authenticity and boost tourism.

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Xaydarova M.M. (2026) studied this question.

synapsesocial.com/papers/6a095c6d7880e6d24efe295ahttps://doi.org/10.5281/zenodo.20213861
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