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August 14, 2011New Formations58 citations

Pharmacology of Desire: Drive-based Capitalism and Libidinal Dis-economy

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BSBernard Stiegler

Key Points

  • This research aims to explore the connection between economic structures and psychoanalytic concepts of desire, focusing on their impacts on consumer behaviour.
  • Analyzed the relationship between desire and economic systems through theoretical frameworks from psychoanalysis and economics.
  • Investigated the influence of psychopower on consumer behaviour and libidinal economies.
  • Identified limits within the current system driven by psychopower, affecting intergenerational desire circuits.
  • Proposed a need for new economic theories that integrate psychoanalytic views on desire.

Abstract

The concept of desire is the key to understanding the relation between economics and psychoanalysis, that is, between social and psychic investment, or between productive and libidinal economies. Today, the system organising the relation between these two economies is less a matter of biopower than of 'psychopower,' technologies and industries developed in order to control the behaviour of consumers. But this system interferes with the intergenerational circuits on which desire has hitherto always been based. Consequently, the system is now encountering certain limits, threatening the collapse of the system itself, and requiring a new economic understanding, itself dependent on a new theoretical foundation for understanding desire in general.

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Cite This Study

Bernard Stiegler (2011) studied this question.

synapsesocial.com/papers/6a09934c4db7968590515eaehttps://doi.org/10.3898/newf.72.12.2011
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