Key points are not available for this paper at this time.
Journal Article Glued to the Box?: Patterns of TV Repeat-Viewing Get access T. P. Barwise, T. P. Barwise 1T. P. Barwise is Senior Research Officer at the London Business School Search for other works by this author on: Oxford Academic Google Scholar A. S. C. Ehrenberg, A. S. C. Ehrenberg 2where A. S. C. Ehrenberg is Professor of Marketing. G. J. Goodhardt is Cohen Professor of Consumer Studies, City University, London Search for other works by this author on: Oxford Academic Google Scholar G. J. Goodhardt G. J. Goodhardt 2where A. S. C. Ehrenberg is Professor of Marketing. G. J. Goodhardt is Cohen Professor of Consumer Studies, City University, London Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 32, Issue 4, December 1982, Pages 22–29, https://doi.org/10.1111/j.1460-2466.1982.tb02515.x Published: 07 February 2006
Barwise et al. (1982) studied this question.