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February 1, 1972Journal of Marketing Research85 citations

Random-Digit Dialing as a Method of Telephone Sampling

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GGGerald J. GlasserGMGale D. Metzger

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Abstract

This article reports on a study of the incidence of telephone ownership and telephone directory listings that was based on random-digit dialing (RDD). Various considerations important in the design and selection of RDD samples and in the execution of surveys based on such samples are presented.

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Cite This Study

Glasser et al. (1972) studied this question.

synapsesocial.com/papers/6a0d26f2e49726ca0cd9a9a5https://doi.org/10.1177/002224377200900112
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